Indian YouTubers Taking the Beauty & Lifestyle Industry by Storm

Indian YouTubers Taking the Beauty & Lifestyle Industry by Storm


Beauty is being the best version of you and here are some Indian YouTubers who’ll show you how to do that exactly. Style tips, fashion related advice, it is all taken care of.

Malvika Sitlani

Mumbai born 25-year-old model turned YouTube star has taken the internet by storm. Her makeup videos have won the hearts of teenagers all over the country. A collection of vlogs, hauls, lookbooks, and tutorial are mainly found on her page. However, her skincare tutorials will surely be your personal favorite. She’s a total diva and super bubbly, kinda like Poo (Kareena Kapoor) from Kabhi Khushi Kabhi Gham.

Aashna Shroff

With the YouTube name, The Snob Journal, her channel has accumulated more than 110,000 subscribers. This web star has been collaborating with various brands. She also runs a fashion blog that will give you amazing fashion tips. She was a student at the London Fashion and Business School and thus will surely provide only accurate information about all your fashion concerns.

Sejal Kumar

An Indian YouTuber and blogger based in Delhi, Sejal Jumar has already progressed at a massive rate. She got a chance to speak about how to make YouTube your career on TEDx, Manipal. Her videos are very different and don’t always follow the usual YouTube pattern.


POPxo was founded in 2014 and is based in New Delhi. They create stories, videos and social media content about the things young Indian women care about. They talk about almost everything, from a female perspective. The website is huge on Facebook, Instagram, and YouTube.

Erica Fernandes

Indian actress, model turned YouTuber is now the talk of the town. If you haven’t heard of her yet, do check her out. Her makeup tutorials are very helpful and can be followed really easily.